Salesforce Partner Relationship Management (PRM) is a powerful tool that helps businesses manage and optimize their partner ecosystem. Here are some of the key features of Salesforce PRM:

1. Partner community: Salesforce PRM provides a dedicated partner community portal, which allows partners to access relevant information, collaborate with the business, and manage their accounts.
2. Partner onboarding: PRM helps businesses streamline the partner onboarding process, allowing partners to quickly and easily sign up, complete necessary training, and become productive.
3. Lead and opportunity management: PRM provides a comprehensive lead and opportunity management system, enabling businesses to track leads and opportunities generated by partners, manage the sales pipeline, and assign leads to specific partners.
4. Co-branding and marketing: PRM allows businesses to co-brand marketing materials with partners, enabling partners to customize and promote the business’s products and services.
5. Deal registration: PRM provides a deal registration system that allows partners to register deals and receive protection for their sales efforts.
6. Performance management: PRM enables businesses to track and measure partner performance, including sales metrics, certifications, and training completion.
7. Analytics and reporting: PRM provides a robust analytics and reporting system, enabling businesses to track partner performance and generate actionable insights to improve partner programs.
8. Integration: PRM is fully integrated with the Salesforce platform, allowing for seamless integration with other Salesforce products, such as Sales Cloud and Service Cloud.

Overall, Salesforce PRM is a comprehensive tool that enables businesses to effectively manage and optimize their partner ecosystem, improve collaboration, and drive revenue growth.